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NASCAR Official Sim Racing Provider
Salt Lake City, Utah

The Peak Experience for Your Salt Lake Event

Professional racing simulators that pack your booth, elevate your Salt Lake event, and give your guests an experience they'll never forget. We handle everything.

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Sim Racing Events Nationwide | 25 Cities • All 50 States • Coast to Coast
Registration kiosk showing lead capture system at a live event
More Than Entertainment

A Lead Generation Machine Disguised as a Racing Experience

Your guests sit down in a full-size racing cockpit, grab the wheel, and race on a massive screen. But before they race, they register — giving you their name, email, phone number, and company. Every single guest becomes a lead.

Our proprietary registration kiosk captures contact info from every participant automatically. You walk away from the event with a full database of warm, engaged leads — not just business cards you'll never follow up on.

  • ✓Automatic lead capture from every participant via registration kiosk
  • ✓Full contact data: name, email, phone, company
  • ✓Real-time leaderboard drives repeat engagement and longer booth dwell time
  • ✓Custom branding — your logo on every screen, kiosk, and leaderboard
  • ✓Post-event data export ready for your CRM
  • ✓100% turnkey — we deliver, set up, staff, and tear down everything
Why Salt Lake City

Salt Lake City Is America's Mountain Convention Hub

Home to the Salt Palace with 515K sq ft and 66 meeting rooms, plus 8,000+ hotel rooms within walking distance, Salt Lake City is where major corporate events reach peak potential — and we're here for every one of them.

Salt Palace

515K sq ft with 66 meeting rooms. We know the venue inside and out — load-in, power, layout, everything for perfect execution.

Tech Corridor

Silicon Slopes companies and major tech employers drive high-value corporate events. Our simulators are the ultimate innovation showcase for Salt Lake's tech elite.

Outdoor & Corporate Retreats

Proximity to ski resorts and mountain venues makes Salt Lake perfect for team building retreats. Our simulators add high-energy indoor entertainment to outdoor events.

Where We Set Up

Top Salt Lake City Event Venues We Service

We've set up at venues big and small across Salt Lake City, UT. Here are some of the most popular spots for sim racing activations.

Salt Palace Convention Center

Downtown SLC's 515K sq ft venue hosts Outdoor Retailer, RootsTech, and major industry events. We know it inside and out.

Mountain America Expo Center

Sandy's 250K sq ft expo center south of SLC. Great for regional trade shows and consumer events.

Grand America Hotel

SLC's most prestigious hotel with elegant ballrooms and event spaces. Perfect for executive and VIP events.

Local Logistics

Planning an Event in Salt Lake City? We've Got You Covered

Home Base

Salt Lake City IS our home base. Our West Coast HQ, warehouse, and team are right here. Fastest response time, zero travel costs.

Ski Resort Events

Park City, Snowbird, Alta — we deliver to all of Utah's world-class resorts for corporate retreats and private events.

Outdoor Industry Capital

SLC is the headquarters of the outdoor industry. Our interactive, high-energy activations are a natural fit for this market.

Engage & Compete

Live Leaderboard Keeps Guests Coming Back

Our real-time leaderboard turns a single race into an all-day competition. Guests register, race, and check their ranking — then come back to beat the top time.

  • ✓Real-time updates displayed on large screens at your booth
  • ✓Drives repeat visits — guests return to beat the top time
  • ✓Creates buzz and crowd-gathering moments throughout the event
  • ✓Each driver receives a unique key to drive the simulator and track their lap times
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Fastest Lap Times
  • 1stAlex J. 1:32.456
  • 2ndJamie R. 1:33.107
  • 3rdChris T. 1:33.842
  • 4thJordan M. 1:34.512
  • 5thCasey L. 1:35.009
Our professional systems track every driver, creating an engaging competitive atmosphere that keeps your booth packed.
Perfect For

Salt Lake City Events We Power

No matter the venue or audience, racing simulators create instant energy and engagement.

Trade show booth with racing simulator

Trade Shows & Expos

Dominate the floor at the Salt Palace. Our simulators draw crowds to your booth and generate more qualified leads than any banner ever could.

Corporate event with racing simulators

Tech Corporate Events

Product launches, team building, client appreciation — give your Salt Lake tech team something they'll actually talk about. Competitive, innovative, and engaging.

Product launch with racing simulator

Product Launches

Launching in Salt Lake? Create buzz with a branded racing experience. Your logo on screen, your product front and center, guests having the time of their lives.

Retreat with racing simulator

Mountain Retreats & Offsites

Perfect complement to ski resort and mountain venue team building. High-energy indoor entertainment paired with outdoor mountain activities.

Sporting event with racing simulator

Sporting Events

Fan zones and outdoor events. Racing simulators match the competitive energy and mountain culture Salt Lake audiences love.

Private party with racing simulator

Private Parties

Birthdays, bachelor parties, celebrations — bring the thrill of racing to any Salt Lake gathering. Works great in homes, resorts, and event venues.

How It Works

Four Steps. Zero Stress.

We handle everything so you can focus on your Salt Lake event.

1

Tell Us About Your Event

Share your event date, Salt Lake venue, and guest count. We'll get back to you within 24 hours with a custom quote.

2

We Plan the Details

Our team handles layout, branding, and staffing — tailored to your space and goals at any Salt Lake venue.

3

We Show Up & Set Up

Our crew arrives early, sets up the simulators, tests everything, and is ready before your first guest walks in.

4

Your Guests Have a Blast

We run the entire experience — coaching guests, managing queues, and capturing leads. You just enjoy the event.

What's Included

Everything You Need. Nothing You Don't.

Every rental comes with full-service support. No hidden fees, no surprises.

Professional Simulators

Featuring the latest direct drive technology, our top-of-the-line sims provide the ultimate, immersive racing experience.

On-Site Staff

Our trained team handles setup, guest coaching, queue management, and teardown. You don't lift a finger.

Custom Branding

Your logo on the screens, on the registration kiosk, and on the leaderboard. It looks like your activation, not ours.

Lead Capture

Registration kiosk collects guest names, emails, and contact info. You get all the data exported after the event.

Delivery & Setup

We transport everything to your venue, set it up, and break it all down when the event is over. Fully turnkey.

Live Leaderboard

Real-time competition keeps guests coming back for more. Display on a large screen for maximum crowd energy.

Trusted By Leading Brands
NASCAR TAG Heuer Busch Bozard Lumia Straight Talk Baseball Citadel
Available Nationwide

Coast to Coast Coverage

With operations in Utah and Florida, we deliver professional racing simulator experiences to events across the entire United States.

Utah (West HQ) Florida (East HQ) California Nevada Arizona Colorado Texas Georgia New York North Carolina Oregon Washington Idaho + All 50 States

Ready to Make Your Event Unforgettable?

Tell us about your event and we'll put together a custom quote within 24 hours.

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Get In Touch

Let's Talk About Your Salt Lake City Event

Tell us about your event and we'll put together a custom quote within 24 hours. No pressure, no commitment — just a clear plan to make your event unforgettable.

Emailevents@simrentalpros.com
Phone754-252-1130
LocationsServing Salt Lake City & all of Utah
Client Information
Event Details
Enter the street address where the event will take place — not your billing or office address.
What day would you like us to set up?
What day would you like us to finish?
Each simulator accommodates up to 100 guests over an 8-hour event day.
Add-On Services
Simulator Branding

Customize the experience with your brand! We can physically wrap the simulator with your company's branding, apply your logo and colors to the in-game virtual car, and brand the timing and scoring display equipment.

Timing & Scoring

Turn your activation into a competition! Our timing and scoring system creates a live leaderboard that tracks each guest's fastest lap, adding an exciting competitive element and capturing valuable lead data.

Custom Key Cards

Custom key cards — or "Driver Keys" — are used as part of our timing and scoring system. Drivers scan it at our kiosk to register, then use the same key at the simulator to race and compete for a leaderboard spot.

Additional Notes
Important Disclaimers
  • Customer must provide a dedicated electrical power source sufficient for simulator operation (typically 20-30 amps).
  • Simulators must be placed on solid, covered ground to protect equipment from weather and damage.
  • All payments made by credit card will incur a 5% processing surcharge.
  • Load-in location must be pre-determined and accessible for our equipment and team.
  • Outdoor activations are subject to weather conditions and may require rescheduling.
  • All activation equipment is operated solely by Sim Rental Pros staff.

Thank You!

Your quote request has been submitted. Our team will review your event details and prepare a custom quote. We'll be in touch shortly!

We also serve: Las Vegas Orlando Chicago Atlanta New York Los Angeles Dallas San Francisco Denver Phoenix San Diego Houston Miami Charlotte Washington DC Austin Nashville New Orleans Seattle Portland San Antonio Salt Lake City Minneapolis Columbus Boise