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NASCAR Official Sim Racing Provider
Denver, Colorado

Elevate Your Denver Event with a Racing Experience

Professional racing simulators for Denver's thriving event scene. From the Colorado Convention Center to outdoor industry gatherings, we deliver the activation that energizes your audience.

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Sim Racing Events Nationwide | 25 Cities • All 50 States • Coast to Coast
Registration kiosk showing lead capture system at a live event
More Than Entertainment

A Lead Generation Machine Disguised as a Racing Experience

Your guests sit down in a full-size racing cockpit, grab the wheel, and race on a massive screen. But before they race, they register — giving you their name, email, phone number, and company. Every single guest becomes a lead.

Our proprietary registration kiosk captures contact info from every participant automatically. You walk away from the event with a full database of warm, engaged leads — not just business cards you'll never follow up on.

  • ✓Automatic lead capture from every participant via registration kiosk
  • ✓Full contact data: name, email, phone, company
  • ✓Real-time leaderboard drives repeat engagement and longer booth dwell time
  • ✓Custom branding — your logo on every screen, kiosk, and leaderboard
  • ✓Post-event data export ready for your CRM
  • ✓100% turnkey — we deliver, set up, staff, and tear down everything
Why Denver

Denver's Growing Event Landscape

Colorado Convention Center, booming tech sector, and outdoor industry headquarters make Denver the hub for dynamic corporate events and brand activations.

Building

Over 584,000 sq ft of exhibit space with the iconic Blue Bear. We know every corner of this venue and deliver seamless activations.

Lightning Bolt

VF Corp, Arrow Electronics, and a thriving startup scene. Denver's industries demand innovative event experiences.

Star

Empower Field, Ball Arena, Coors Field. Fan zone activations where racing simulators drive engagement and loyalty.

Where We Set Up

Top Denver Event Venues We Service

We've set up at venues big and small across Denver, CO. Here are some of the most popular spots for sim racing activations.

Colorado Convention Center

Downtown Denver's premier venue with 584K sq ft of exhibit space. Walkable to hotels and restaurants, ideal for trade shows and expos.

Gaylord Rockies Resort

Aurora's massive resort with 500,000+ sq ft of event space. Perfect for large conferences and corporate retreats.

Empower Field at Mile High

Home of the Broncos and major events. Fan zone activations and corporate hospitality experiences.

Local Logistics

Planning an Event in Denver? We've Got You Covered

Colorado Coverage

Denver is a key city in our Colorado coverage zone. We service the entire Front Range including Boulder, Colorado Springs, and Fort Collins.

Outdoor & Tech Events

Denver is the outdoor industry capital. We've activated at Outdoor Retailer, tech summits, and industry-specific events.

Space & Logistics

Denver venues range from mountain resorts to massive expo halls. We tailor our setup to fit any space and altitude.

Engage & Compete

Live Leaderboard Keeps Guests Coming Back

Our real-time leaderboard turns a single race into an all-day competition. Guests register, race, and check their ranking — then come back to beat the top time.

  • ✓Real-time updates displayed on large screens at your booth
  • ✓Drives repeat visits — guests return to beat the top time
  • ✓Creates buzz and crowd-gathering moments throughout the event
  • ✓Each driver receives a unique key to drive the simulator and track their lap times
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Fastest Lap Times
  • 1stAlex J. 1:32.456
  • 2ndJamie R. 1:33.107
  • 3rdChris T. 1:33.842
  • 4thJordan M. 1:34.512
  • 5thCasey L. 1:35.009
Our professional systems track every driver, creating an engaging competitive atmosphere that keeps your booth packed.
Perfect For

Denver Events We Power

No matter the venue or audience, racing simulators create instant energy and engagement.

Trade show booth with racing simulator in Houston

Trade Shows & Expos

Dominate the Colorado Convention Center floor with an experience booth attendees won't forget.

Corporate event with racing simulators

Corporate Events

Tech and outdoor industry gatherings, team building, client entertainment — we deliver the activation that impresses.

Product launch with racing simulator

Product Launches

Launch in Denver and make a splash. Branded racing simulators create memorable experiences that drive buzz.

Aerospace event with racing simulator

Outdoor Industry Events

Perfect for Outdoor Retailer and industry conferences. High-energy activation for adventure-minded audiences.

Sports fan zone with racing simulator

Sports Fan Zones

Empower Field, Ball Arena, Coors Field — racing simulators drive fan engagement like nothing else.

Private party with racing simulator

Private Parties

Celebrate in Denver with racing thrills. Perfect for corporate retreats and exclusive events.

How It Works

Four Steps. Zero Stress.

We handle everything so you can focus on your Denver event.

1

Tell Us About Your Event

Share your event date, Denver venue, and guest count. We'll get back to you within 24 hours with a custom quote.

2

We Plan the Details

Our team handles layout, branding, and staffing — tailored to your space and goals at any Denver venue.

3

We Show Up & Set Up

Our crew arrives early, sets up the simulators, tests everything, and is ready before your first guest walks in.

4

Your Guests Have a Blast

We run the entire experience — coaching guests, managing queues, and capturing leads. You just enjoy the event.

What's Included

Everything You Need. Nothing You Don't.

Every rental comes with full-service support. No hidden fees, no surprises.

Professional Simulators

Featuring the latest direct drive technology, our top-of-the-line sims provide the ultimate, immersive racing experience.

On-Site Staff

Our trained team handles setup, guest coaching, queue management, and teardown. You don't lift a finger.

Custom Branding

Your logo on the screens, on the registration kiosk, and on the leaderboard. It looks like your activation, not ours.

Lead Capture

Registration kiosk collects guest names, emails, and contact info. You get all the data exported after the event.

Delivery & Setup

We transport everything to your venue, set it up, and break it all down when the event is over. Fully turnkey.

Live Leaderboard

Real-time competition keeps guests coming back for more. Display on a large screen for maximum crowd energy.

Trusted By Leading Brands
NASCAR TAG Heuer Busch Bozard Lumia Straight Talk Baseball Citadel
Available Nationwide

Coast to Coast Coverage

With operations in Utah and Florida, we deliver professional racing simulator experiences to events across the entire United States.

Utah (West HQ) Florida (East HQ) California Nevada Arizona Colorado Texas Georgia New York North Carolina Oregon Washington Idaho + All 50 States

Ready to Make Your Event Unforgettable?

Tell us about your event and we'll put together a custom quote within 24 hours.

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Get In Touch

Let's Talk About Your Denver Event

Tell us about your event and we'll put together a custom quote within 24 hours. No pressure, no commitment — just a clear plan to make your event unforgettable.

Emailevents@simrentalpros.com
Phone754-252-1130
LocationsServing Denver & all of Colorado
Client Information
Event Details
Enter the street address where the event will take place — not your billing or office address.
What day would you like us to set up?
What day would you like us to finish?
Each simulator accommodates up to 100 guests over an 8-hour event day.
Add-On Services
Simulator Branding

Customize the experience with your brand! We can physically wrap the simulator with your company's branding, apply your logo and colors to the in-game virtual car, and brand the timing and scoring display equipment.

Timing & Scoring

Turn your activation into a competition! Our timing and scoring system creates a live leaderboard that tracks each guest's fastest lap, adding an exciting competitive element and capturing valuable lead data.

Custom Key Cards

Custom key cards — or "Driver Keys" — are used as part of our timing and scoring system. Drivers scan it at our kiosk to register, then use the same key at the simulator to race and compete for a leaderboard spot.

Additional Notes
Important Disclaimers
  • Customer must provide a dedicated electrical power source sufficient for simulator operation (typically 20-30 amps).
  • Simulators must be placed on solid, covered ground to protect equipment from weather and damage.
  • All payments made by credit card will incur a 5% processing surcharge.
  • Load-in location must be pre-determined and accessible for our equipment and team.
  • Outdoor activations are subject to weather conditions and may require rescheduling.
  • All activation equipment is operated solely by Sim Rental Pros staff.

Thank You!

Your quote request has been submitted. Our team will review your event details and prepare a custom quote. We'll be in touch shortly!

We also serve: Las Vegas Orlando Chicago Atlanta New York Los Angeles Dallas San Francisco Denver Phoenix San Diego Houston Miami Charlotte Washington DC Austin Nashville New Orleans Seattle Portland San Antonio Salt Lake City Minneapolis Columbus Boise