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NASCAR Official Sim Racing Provider

A Lead Generator
Disguised as a Racing Experience

Professional racing simulators that capture leads, engage guests, and put your brand center stage. We deliver, set up, staff, and run everything — you just watch the leads roll in.

30+
Events
50
States
100%
Turnkey
Daytona 500 Ballroom event MLB Braves Straight Talk Hotel activation Pennzoil
Registration kiosk showing lead capture system at a live event

A Lead Generation Machine Disguised as a Racing Experience

Your guests sit down in a full-size racing cockpit, grab the wheel, and race on a massive screen. But before they race, they register — giving you their name, email, phone number, and company. Every single guest becomes a lead.

Our proprietary registration kiosk captures contact info from every participant automatically. You walk away from the event with a full database of warm, engaged leads — not just business cards you'll never follow up on.

  • Automatic lead capture from every participant via registration kiosk
  • Full contact data: name, email, phone, company
  • Real-time leaderboard drives repeat engagement and longer booth dwell time
  • Custom branding — your logo on every screen, kiosk, and leaderboard
  • Post-event data export ready for your CRM
  • 100% turnkey — we deliver, set up, staff, and tear down everything

Live Leaderboard Keeps Guests Coming Back

Our real-time leaderboard turns a single race into an all-day competition. Guests register, race, and check their ranking — then come back to beat the top time.

  • Real-time updates displayed on large screens at your booth
  • Drives repeat visits — guests return to beat the top time
  • Creates buzz and crowd-gathering moments throughout the event
  • Each driver receives a unique key to drive the simulator and track their lap times
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Fastest Lap Times
  • 1stAlex J. 1:32.456
  • 2ndJamie R. 1:33.107
  • 3rdChris T. 1:33.842
  • 4thJordan M. 1:34.512
  • 5thCasey L. 1:35.009

Events That Need to Stand Out

No matter the venue or audience, racing simulators create instant energy and engagement.

Racing simulator at Straight Talk activation

Trade Shows & Expos

Stop attendees in their tracks. Simulators draw crowds to your booth and keep them there — giving your team more face time and more leads.

Corporate event with Boar's Head racing simulators

Corporate Events

Team building, holiday parties, client appreciation — give your people something they'll actually talk about. Competitive, fun, and inclusive for all skill levels.

Pennzoil product launch with racing simulator

Product Launches

Launching something new? Create buzz with a branded racing experience. Your logo on screen, your product front and center, and guests having the time of their lives.

Racing simulator at Classic Mazda dealership event

Dealership & Showroom

Elevate the customer experience with a premium entertainment option. Perfect for grand openings, sales events, and VIP customer appreciation nights.

MLB Atlanta Braves player on racing simulator

Sporting Events

Fan zones, tailgates, and pre-game experiences. Racing simulators match the competitive energy of live sports and keep fans engaged all day.

Racing simulator at Advance Auto event

Private Parties

Birthdays, bar mitzvahs, bachelor parties — bring the thrill of racing to any celebration. Works great in homes, backyards, and event venues.

Four Steps. Zero Stress.

We handle everything so you can focus on your event.

1

Tell Us About Your Event

Fill out a quick form with your event date, location, and guest count. We'll get back to you within 24 hours with a custom quote.

2

We Plan the Details

Our team handles logistics — how many simulators, layout, branding, and staffing. We tailor everything to your space and goals.

3

We Show Up & Set Up

Our crew arrives early, sets up the simulators, tests everything, and is ready to go before your first guest walks in.

4

Your Guests Have a Blast

We run the entire experience — coaching guests, managing queues, and capturing leads. You just enjoy the event.

Everything You Need. Nothing You Don't.

Every rental comes with full-service support. No hidden fees, no surprises.

Professional Simulators

Featuring the latest direct drive technology, our top-of-the-line sims provide the ultimate, immersive racing experience.

On-Site Staff

Our trained team handles setup, guest coaching, queue management, and teardown. You don't lift a finger.

Custom Branding

Your logo on the screens, on the registration kiosk, and on the leaderboard. It looks like your activation, not ours.

Lead Capture

Registration kiosk collects guest names, emails, and contact info. You get all the data exported after the event.

Delivery & Setup

We transport everything to your venue, set it up, and break it all down when the event is over. Fully turnkey.

Live Leaderboard

Real-time competition keeps guests coming back for more. Display on a large screen for maximum crowd energy.

Trusted By Leading Brands
NASCAR TAG Heuer Busch Bozard Lumia Straight Talk Baseball Citadel

Nationwide Coverage

With operations in Utah and Florida, we deliver professional racing simulator experiences to events across the entire United States.

Utah (West HQ) Florida (East HQ) California Nevada Arizona Colorado Texas Georgia New York North Carolina Oregon Washington Idaho + All 50 States

Ready to Make Your Event Unforgettable?

Tell us about your event and we'll put together a custom quote within 24 hours.

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Let's Talk About Your Event

Whether you have a specific date in mind or you're just exploring options, we'd love to hear from you. Fill out the form and our team will follow up within 24 hours with a custom quote.

Emailevents@simrentalpros.com
Phone754-252-1130
LocationsSalt Lake City, UT & Daytona Beach, FL

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